Zuko Vs Adobe for Form Analytics

Adobe is a behemoth of a product with a huge number of features that also plug into the Adobe mothership. Interestingly though, Zuko is often considered an alternative to Adobe Analytics for form tracking.

Adobe have spent a lot on their product but when you compare Adobe Form Analytics to Zuko you can see that the smaller platform outcompetes its larger cousin when it comes to ease of configuration and depth of insight on form users. Adobe takes a lot of resource to set up with each element needing to be defined and coded before it can be tracked while Zuko can be set up in ten minutes without any development resource. Zuko also offers a deeper range of reports on your form to give you quick insight and help you generate hypotheses to improve your online forms and checkouts.

Some of the form analytics features that Zuko provides that Adobe doesn’t include:

  • Auto identification of problem fields based on user behaviour
  • Tracking of failed submissions and identification of what is causing them
  • Error message reports
  • Flexibility to create custom audience segmentations
  • Form funnel reporting (for multi-step forms)
  • A warning system to alert you if your form might have broken

Because Zuko is nimbler and provides such insight, many businesses who have already paid for Adobe also decide to add Zuko to their marketing stack. For a relatively small outlay they can add a layer of insight they wouldn’t have otherwise got to help them improve their user experience.

A full comparison of the form analytics features of the two products is below:

Adobe Analytics



From $140
From $50,000
Green TickGreen Tick
Field Returns / Corrections
Green TickGreen Tick
Form Funnels
Green Tick
Basic Session + Completion Data
Red Cross
Individual Sessions Overview
Green TickRed Cross
Time Breakdowns
Green TickGreen Tick
Custom Audience Segmentation
Green TickRed Cross
Auto Indication of Problem Fields
Green TickRed Cross
User Flow Charts
Green TickRed Cross
Error Message Tracking
Green TickRed Cross
Failed Submissions
Green TickRed Cross
Automatic Field Labelling
Green TickGreen Tick
A/B Test Support
Green TickRed Cross
"Early Warning" Alerts
Green TickRed Cross
"Build your Own" Flexible Reporting
Green TickRed Cross
API Export
Green TickRed Cross

Things Zuko Doesn’t do that Adobe Analytics Does

As noted above, Adobe is a monster with a multitude of features. If you want buckets of data on how users journey across your web properties then Adobe will give you that. Zuko will not. We focus on one thing: the forms at the sharp end of the customer journey. We believe that by being the best at helping optimize these forms and checkouts, we can have a disproportionate impact on the success of our clients.

Zuko vs Adobe Analytics Pricing for Form Analytics

Adobe specialises in selling to enterprise level businesses which means that its pricing is opaque. However, from conversation with clients we know that you are probably looking at $50,000 dollars per year as an absolute minimum, rising to $500,000 for bigger businesses.

Whilst Zuko also offers enterprise packages, we also provide more flexible subscriptions and projects that allow smaller businesses to take advantage of our market leading insights and reports.

Here's what our customers think

"I’m mandated to use Adobe as it is the software embedded across the our company. Despite this, I have also added Zuko to our reporting repertoire. It is easier to use and I can get the form insights I need to move quickly. I am very happy I made the decision to use Zuko on top of Adobe."
VP of Customer Experience, US Retail Bank
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization.  As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
sainsburys bank logo
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity