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Market-leading form analytics
Zuko measures micro-interactions in your forms and shows you the pain points and opportunities so you can increase completions and revenue.
Just a few of the companies who use Zuko to understand their online forms

Zuko provides the best available insight into your online forms and checkouts

Zuko is an analytics platform designed for one purpose - to help you understand visitor behaviour in all of your online forms. Zuko;s form analytics will give you unparalleled insight, giving you the data you need to make informed decisions on how to drastically improve the user experience of your forms and increase your conversion rates.

Not a jack of all trades - a master of one

Zuko doesn't try to be all things to all people. 
Instead, we've built a platform with one specific purpose - to improve your online forms.
Zuko can help you answer the following questions:

What fields cause my users to abandon?

What error messages are being shown, and how often?

What fields do users return to most?

What field takes most time to complete?

How do different devices interact with our form?

Can I be alerted when my form breaks?

What route do users take through our form?

Which step of our journey to people most abandon?

What fields are the most problematic for our users?

We're not looking to replace your existing UX, testing and analytics toolkit - we're looking add to it, strengthen and enrich the data you already have, and make your understanding of online user behaviour the best it's ever been.


Improve conversion rates and UX

Zuko will provide a new quantitative source of data that will supercharge your conversion rate improvement efforts. Actionable insights from Zuko can lead to huge results on your site.

Conduct more effective A/B tests

Zuko will provide better testing hypotheses by providing you with field-level customer insight. You can compare A/B test version results in Zuko too - know why, not just which test won.

Fill the gap in your analytics stack

For too long you've not known exactly why your form journey does not convert. Now, you can truly understand how your form is performing, and measure it over time.

"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify

GDPR compliant by design

Zuko is interested in user behaviour, but not the information that a user enters into your forms. We don't track or store personal information, not even the IP address of the user, so our platform is fully GDPR compliant.

Leading financial services organisations trust Zuko. If your organisation has more complex security requirements then our team will work within your security processes.

  • No Personal Identifiable Information (PII) is transmitted or stored.
  • Zuko measures user behaviour and does not store user data.
  • ISO 27001 Data Center.

Works with all forms

Zuko has been engineered to work with all online forms regardless of how they are built and rendered, so can track:

  • Single Page Apps (SPAs)
  • Form built using React.js
  • Forms behind logins or session based forms
  • Forms where content or inputs are loaded in dynamically
  • Inputs contained with a <div> rather than a <form>
  • Forms with dynamic field attributes
Ready to start getting insight into your online forms?

The Latest Insight from our Blog

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Progress indicators are a powerful tool to help your customers complete their form-filling journey - how can you get them right?

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