Improve your conversion rate with the World's leading Form Analytics tracking & optimization tool

  • Understand when, where and why users abandon your form or checkout
  • Import your audience segments for granular insights
  • Easy to install; Works out of the box with 95%+ of web forms
  • Additional consultancy to super-charge your optimization
zuko form analytics dashboard
our client Experian logoDFS-logoour client tipico logoour client esure logoour client hiscox logodwell-logoCapital One logo
Just a few of the companies who use Zuko to understand their online forms
"We have used the services of Formisimo for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization.  As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
sainsburys bank logo
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner,
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behavior of consumers in our forms. This gave us a lot valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist,
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity
Zuko's Big Guide to Form Optimization and Analytics Cover Shot

"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die

Check out Zuko's Big Guide to Form Optimization & Analytics

A specialized product designed to strengthen your existing insight

Zuko is an analytics platform designed for one purpose - to help you understand visitor behaviour in all of your online forms.

Zuko's form analytics will give you unparalleled insight, giving you the data you need to make informed decisions on how to drastically improve the user experience of your forms and increase your conversion rates.

Zuko works with your forms, no matter how they are built, and can be installed quickly, giving you access to insights within minutes of set up.

Who should be using Zuko?

Zuko can provide insight into any type of online form, but customers that benefit most from Zuko are ones where their form:

  • Is long, or complex
  • Cannot be cut down significantly
  • Is not trackable by other UX and analytics products
  • Has a high cost per aquisition
  • Exists within a competitive market
  • Forms a vital part of the online customer journey

Zuko is industry, form type and technology agnostic, so can fit easily within the toolkit you are already using. It is easy to set up, but offers the power and flexibility of an enterprise-level SaaS product.

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If online forms are a vital part of your online journey, you need the best insight.

We've built a platform with one specific purpose - to improve your online forms.

Zuko can help you answer the following questions:

What fields cause my users to abandon?

What error messages are being shown, and how often?

What fields do users return to most?

What field takes most time to complete?

How do different devices interact with our form?

Can I be alerted when my form breaks?

What route do users take through our form?

Which step of our journey to people most abandon?

What fields are the most problematic for our users?

How can I improve the UX and conversion rate of my form?

We're not looking to replace your existing User Experience, testing and analytics toolkit - we're looking add to it, strengthen and enrich the data you already have, and make your understanding of online user behaviour the best it's ever been. You can use Zuko alongside your existing stack, to fill a gap in your understanding.


Improve conversion rates and UX

Zuko will provide a new quantitative source of data that will supercharge your conversion rate improvement efforts. Actionable insights from Zuko can lead to huge results on your site.

Conduct more effective A/B tests

Zuko will provide better testing hypotheses by providing you with field-level customer insight. You can compare A/B test version results in Zuko too - know why, not just which test won.

Fill the gap in your analytics stack

For too long you've not known exactly why your form journey does not convert. Now, you can truly understand how your form is performing, and measure it over time.

We can also offer our expert guidance and advice on your forms (with or without Zuko)

form analysis from zuko

The Formisimo team who built Zuko have spent years understanding the world's online forms and checkouts.

As well as building the market leading form analytics platform, they've also worked with hundreds of clients to improve the conversion rate and UX of their forms and have seen what works, common pitfalls and quick wins.

The team can do a thorough review of your online forms and checkouts and provide you with a report outlining guidance on where to improve your current user experience.

You can find out more on our Consultancy page

gdpr data compliant form tracking data

GDPR compliant by design

Leading financial services organisations trust Zuko. If your organisation has more complex security requirements then our team will work within your security processes.

Zuko is interested in user behaviour, but not the information that a user enters into your forms. We don't track or store personal information, not even the IP address of the user, so our platform is fully GDPR compliant.

  • No Personal Identifiable Information (PII) is transmitted or stored.
  • Zuko measures user behaviour and does not store user data.
  • ISO 27001 Data Center.
analytics for all forms and check outs

Works with all forms

Zuko has been engineered to work with all online forms regardless of how they are built and rendered, so can track:

  • Single Page Apps (SPAs)
  • Form built using React.js
  • Forms behind logins or session based forms
  • Forms where content or inputs are loaded in dynamically
  • Inputs contained with a <div> rather than a <form></form></div>
  • Forms with dynamic field attributes

Even if you've struggled to track your form with other products, Zuko in almost all cases will be able to provide insight without any lengthy set up.


How does your form compare to others?

Form Conversion metrics by industry

Always wanted to know whether your forms' conversion rates are lower than other forms in your industry? Now you can, for free.

We've pulled data from millions of sessions tracked by Zuko and crunched the numbers, So you can compare various metrics from your form to the averages across different industries and form types.


The Latest Insight from our Blog

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