We often get asked to compare ourselves to a number of other UX tools with a similar mission to ours - to help understand user behaviour online, and improve user experience and conversions.
There are many out there, and they all offer various different features to help understand your visitors. It can be a difficult process to work out exactly which combination of products will fit your needs and requirements and give you the insight you require for the budget you have available.
Below are some of the more common ones we get asked to line up against, and you may be surprised at this comparison table:
As you can see, this seems to be an admission that you should use other products, since they do more! Usually when a company compares itself to others it (conveniently) always comes out on top in terms of the breadth of features available.
Zuko is different.
Zuko is a specialist product, designed with one aim in mind: deliver the world's best form analytics.
Instead of building out a feature set that covers all of the above bases and 'does a bit of everything', Zuko focuses on one, vital part of the customer experience, and does it really, really well. For a full comparison of Zuko vs the others on detailed form analytics features, you can either click the below button or scroll to the bottom of the page (spoiler - Zuko does better in that contest!).
Zuko focuses on form analytics for two main reasons:
Other than the reasons listed above, we believe that many organisations want the best tool for each job. For companies who know that their forms are a vital part of the future success of the company, we know that getting 'a bit' of insight is not enough. Zuko reliably and consistently uncovers insights about customer behaviour in online forms, and only a specialist tool can do that.
We see Zuko as a steak knife (brilliant at doing one thing) against the Swiss army knife approach (do a lot of basic things) of the other tools in the market.
It doesn’t have to be an “either-or” situation though. Many of our clients add Zuko’s superior form analytics capabilities to one of the “jack-of-all-trade” UX tools to give themselves breadth and depth - the best of both worlds.
Other companies have taken a similar approach:
Of course we believe everyone should be making their online forms better through data, but we also understand that for some businesses this is even more of a priority. If the forms on your site fall into one of more of these categories then we think you should be using Zuko immediately:
You may see other products claiming to do more than Zuko, but you'll not find another product on the market that even claims to do form analytics better than us. We're the best at what we do, hands down. Zuko is the best form analytics product in the world.
We've given you on overview of 'big picture' UX features above. However, the professional optimizers and experimenters among you will want to know much more about why we think that Zuko outperforms the competition in Form Analytics specifically. This table breaks it down for you, showing how we compare when it comes to the detailed features that give you the extra insight you need to optimize your form performance. (More details on each feature are below the table).
Basic Data - The minimum data on how many visitors visit, start, complete or abandon your form. Plus, where did they abandon.
Corrections - Where did visitors have to return to to correct their original input.
Funnels - A breakdown of multi-step forms by each stage in the form journey.
Sessions Overview - A breakdown of individual visitor sessions enabling you to view how they progressed through your form and where they struggled.
Time Breakdowns - How long did visitors spend on different elements of your form.
Custom Audiences - The ability to create custom audiences based on your own requirements and filter the data by them.
Problem Fields - Automatic identification of the fields where visitors are struggling in your forms, leading to abandonment.
User Flow - A report that maps the aggregated flow of visitors through their form.
Error Tracking - Reporting on which error messages are shown to visitors and whether they correlate with abandonment.
Failed Submissions - Tracking visitors who fill in the form, click submit but can't successfully get to the completion page.
Auto Labelling - The ability for the tool to automatically label each field so you don't have to go to the trouble of identifying and configuring them.
A / B Test Support - The functionality to compare two A / B form test variants in the reporting.
Alerts - A system that gives you early warning that your form may be broken.
Flexible Reporting - The ability to shape the reports to look at the data you want to, not just the standard dashboards.
API Export - An open API so you can push data from the tool into your own reporting platforms and configure it the way you need.