We often get asked to compare ourselves to a number of other UX tools with a similar mission to ours - to help understand user behaviour online, and improve user experience and conversions.
There are many out there, and they all offer various different features to help understand your visitors. It can be a difficult process to work out exactly which combination of products will fit your needs and requirements and give you the insight you require for the budget you have available.
Below are some of the more common ones we get asked to line up against, and you may be surprised at this comparison table:
As you can see, this seems to be an admission that you should use other products, since they do more! Usually when a company compares itself to others it (conveniently) always comes out on top in terms of the breadth of features available.
Zuko is different.
Zuko is a specialist product, designed with one aim in mind: deliver the world's best form analytics.
Instead of building out a feature set that covers all of the above bases and 'does a bit of everything', Zuko focuses on one, vital part of the customer experience, and does it really, really well. For a full comparison of Zuko vs the others on detailed form analytics features, you can either click the below button or scroll to the bottom of the page (spoiler - Zuko does better in that contest!).
Zuko focuses on form analytics for two main reasons:
Other than the reasons listed above, we believe that many organisations want the best tool for each job. For companies who know that their forms are a vital part of the future success of the company, we know that getting 'a bit' of insight is not enough. Zuko reliably and consistently uncovers insights about customer behaviour in online forms, and only a specialist tool can do that.
We see Zuko as a steak knife (brilliant at doing one thing) against the Swiss army knife approach (do a lot of basic things) of the other tools in the market.
It doesn’t have to be an “either-or” situation though. Many of our clients add Zuko’s superior form analytics capabilities to one of the “jack-of-all-trade” UX tools to give themselves breadth and depth - the best of both worlds.
Other companies have taken a similar approach:
Of course we believe everyone should be making their online forms better through data, but we also understand that for some businesses this is even more of a priority. If the forms on your site fall into one of more of these categories then we think you should be using Zuko immediately:
You may see other products claiming to do more than Zuko, but you'll not find another product on the market that even claims to do form analytics better than us. We're the best at what we do, hands down. Zuko is the best form analytics product in the world.