Zuko Vs Exatom for Form Analytics
Zuko Analytics vs Exatom: Which Form Analytics Tool is Right for You?
Zuko and Exatom both provide tools to help digital teams analyse and optimize web forms and checkouts. Exatom is a very recent entrant to the form analytics space whilst Zuko has been helping improve forms for over a decade.
Although the platforms are similar in many ways, they do differ in others. These are summarised in the table below but the key factors which would make you choose Zuko over Exatom include:
- Free Set-up: Zuko will not charge to help you get the form tracking up and running. There is an additional charge for Exatom if you need to use their time to get the product implemented.
- Transparent Pricing: What you see is what you get with Zuko. Our pricing is clear with no “extras” added to the base price.
- Customer Success: All our customers get access to Zuko’s customer success team who can help you make sense of the behavioural data and recommend changes that will improve your completion rates. We’ve been optimising forms for 10+ years so we’ve seen pretty much all the issues that cause people to abandon forms and we know how to fix them.
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity
