Zuko Analytics vs Exatom: Which Form Analytics Tool is Right for You?
Zuko and Exatom both provide tools to help digital teams analyse and optimize web forms and checkouts. Exatom is a very recent entrant to the form analytics space whilst Zuko has been helping improve forms for over a decade.
Although the platforms are similar in many ways, they do differ in others. These are summarised in the table below but the key factors which would make you choose Zuko over Exatom include:
- Free Set-up: Zuko will not charge to help you get the form tracking up and running. There is an additional charge for Exatom if you need to use their time to get the product implemented.
- Transparent Pricing: What you see is what you get with Zuko. Our pricing is clear with no “extras” added to the base price.
- Customer Success: All our customers get access to Zuko’s customer success team who can help you make sense of the behavioural data and recommend changes that will improve your completion rates. We’ve been optimising forms for 10+ years so we’ve seen pretty much all the issues that cause people to abandon forms and we know how to fix them.