The Ultimate Form Optimization Blog

Insight and analysis from the Zuko team to improve your form and checkout conversion

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Which form fields cause the biggest UX problems?

Zuko benchmarking research showing which form fields have the highest abandonment rate?
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Why Online Forms Are So Hard for Blind Users

What real conversations with blind users reveal about form friction for everyone - and how to fix it

List of Experimentation, CRO, Analytics & UX Conferences for 2026

A rundown of all the events in the CRO, UX, Analytics & Experimentation space in 2026

Why Drop Downs are Bad for Online Forms

We discuss why drop downs in web forms are problematic for users in almost all cases, and give you alternatives to try instead to optimise your form conversion.

Is my form conversion rate good?: Form benchmarking data - compare yourself to the market

Form conversion benchmarking data covering different markets and sectors.

Zuko Benchmarking Data: Comparing Form Types

Some highlights from our benchmarking data, comparing different online form types against each other.

What You *Can* Customize and Test on Shopify Checkouts to Boost Conversion Rates

A list of things you can change and test on the Shopify checkout

Why You Can’t Use Google Analytics as Your Only Source of Truth

How GA4 can mislead you and what to do instead

Why Zuko created a Form Builder

The reasoning behind Zuko's decision to develop a form builder to complement our analytics software

Which form fields cause the biggest UX problems?

Zuko benchmarking research showing which form fields have the highest abandonment rate?

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