Blog

Insight and analysis from the Formisimo team

How user behaviour has changed during the Covid crisis (and what you can do about it)

User behaviour in forms and checkouts has changed drastically since lockdown. We used our data to understand how it has changed and recommend what to do about it.

8 surprising form metric insights from Zuko’s benchmarking data

Some handpicked highlights from our benchmarking data that may surprise you

Asking about Disabilities and other Sensitive Information in Online Forms

Do you need to ask users some sensitive questions in your online form? Here are a few pointers.

Benchmarking - Deep Dive into eCommerce

We look in detail at purchase forms at the eCommerce sector and draw out some of the key stats for you, as well as learnings you can take from our becnhmarking data.

Web form design lessons from examples of high converting forms

What can you learn from some of the highest converting forms in Zuko?

Zuko Benchmarking Data - Comparing Form Types

Some highlights from our benchmarking data, comparing different form types against each other.

Is this metric 'bad'? Why judgement statements about online form performance are dangerous.

We discuss the perils of making broad statements about form metrics based on messy (but real) data.

Zuko Benchmarking Data - How does your Form compare?

We've opened up our data for you to explore - compare metrics across industries and form types, and explore how different metrics compare with each other.

Explore our form benchmarking data

We've crunched the data from millions of form interaction sessions. Found out how different industries and form types compare and how your form stacks up.

About the data

Find out more about the data we've used to go into our benchmarking study. Get a breakdown of industries, form types, browsers and device types. Click to see more.

Industry Benchmarking

Compare industry form performance across a wide range of form metrics, including average form completion rate, time to complete, and more. Click to start exploring the data.

Form type benchmarking

Compare the performance of different types of form, such as application, purchase, registration across a range of Zuko metrics. Click to see more on different form types.

Form performance metrics

Explore how different form performance metrics affect each other - for example compare the number of form fields with the average number of field returns. Click to find out more.

Use Great Microcopy to Improve your Online Forms

Small text snippets in your online can make or break the user experience. Learn from some good examples.

4 Lessons from Tesco’s Online Checkout

Teco's checkout makes some mistakes - learn from theirs so you can improve your online checkout.

Making Online Forms More Accessible

Some tips on making your forms accessible to be more inclusive and easier to complete by everyone

Progress Bars in Online Forms

Progress indicators are a powerful tool to help your customers complete their form-filling journey - how can you get them right?

A Guide to Error Messages in Online Forms

A guide to crafting and displaying useful error messages in online forms

Password Creation in Online Forms

In in-depth guide to asking users to create passwords in your online form, including examples, best-practices and mistakes to avoid

Inline Validation in Online Forms

A discussion of some of the considerations when implementing inline validation for your online form.

Opt in, opt out and marketing preferences - Getting Permission from Customers

Opt in vs. Opt out email and marketing preferences - which method should you choose?

Eye tracking study - Date of Birth Fields

Read our findings from a joint Eye Tracking study conducted with Nudge Insights on various online forms asking for date of birth information

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Asking for credit card information online

Read our guide to asking for payment details online, including some best practice advice, and some common pitfalls to avoid.

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Asking for credit card information in online forms

This guide provides some best practice and things to avoid when designing inputs to ask for credit card information online

7 Examples of Bad Web Form Designs

Learn from the worst in this selection of bad online forms

Why Drop Downs are Bad for Online Forms

We discuss why drop downs are problematic for users in almost all cases, and give you alternatives to try instead.

Titles in online forms - how inclusive should you be?

It should be simple, but asking for a potential customer's Title can be surprisingly fraught with difficulty. How should you approach it?

Research: Eye tracking on Contact Details

In collaboration with Nudge Insights, we compare how 6 online journeys ask for Contact Details and tell you what can be learnt from the different approaches.

Research: Eyetracking on Date of Birth fields

What Real Eye Tracking Data Taught Us About Asking for Date of Birth Information.

Research: Eyetracking on Employment Details

A closer look at Santander, Halifax, Post Office and Little Loans form analysis. What can we learn from their mistakes?

What is Customer Success?

What is Customer Success and why is it important?

Why Instant Offices use Zuko

Read why Instant Office use Zuko to measure their forms' performance and increase conversion rates

Zuko is the world's most powerful form analytics solution

If you or a client has a form on their website that is a vital part of an online experience, then we can help make it better. Using data and insight, we can pinpoint areas for improvement and finally give you all the tools you need to make that experience the best its ever been.

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