The Ultimate Form Optimization Blog

Insight and analysis from the Zuko team to improve your form and checkout conversion

Zuko's Big Guide to Form Optimization and Analytics Cover Shot

We wrote the book on form optimization!

"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
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Explore our form benchmarking data

We've crunched the data from millions of form interaction sessions. Found out how different industries and form types compare and how your form stacks up.

Eye tracking study - Date of Birth Fields

Read our findings from a joint Eye Tracking study conducted with Nudge Insights on various online forms asking for date of birth information

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Asking for credit card information online

Read our guide to asking for payment details online, including some best practice advice, and some common pitfalls to avoid.

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Zuko is the world's most powerful form analytics solution

If you or a client has a form on their website that is a vital part of an online experience, then we can help make it better. Using data and insight, we can pinpoint areas for improvement and finally give you all the tools you need to make that experience the best its ever been.

Zuko's Big Guide to Form Optimization and Analytics Cover Shot

"If you want higher conversion, download it!"
Craig Sullivan - CEO, Optimise or Die