Zuko Blog

Webinar: 5 Form Tests to Improve your Conversion Rate

A/B Test results to help you improve your form's conversion rate

A fun interactive session for you. We partnered with Deborah O'Malley from GuessTheTest to share insight to help reduce the abandon rate of your online forms. Together we present 5 A/B form tests from GuessTheTest's extensive database, let you pick which variant you think "won", and then share the answer along before discussing the relevant learnings that can help improve your webforms and checkouts.

Questions and hypotheses we discuss in the video include:

  1. Do shorter forms always win?
  2. Are forms better placed on the left?
  3. Are multi-step forms best?
  4. How do error messages affect performance?
  5. Should you use trust elements / badges?

For more in-depth information on some of the topics covered in the webinar, follow these links:

Form Benchmarking Data

Multi Step Forms

Error Messages

Trust Elements

Looking to improve your form conversion?

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  • Likely friction points leading to abandonment
  • Form elements contributing positively
  • Other areas for UX improvement
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More from our blog:

Lead Generation Form Design: Advice & Best Practice
Tips on creating a high conversion lead capture form
Video Workshop: Using Analytics to Improve Form Conversion
Which metrics should you focus on to identify form UX issues?
Why Zuko created a Form Builder
The reasoning behind Zuko's decision to develop a form builder to complement our analytics software
Conversion, Experimentation, UX and Analytics Event List 2024
A rundown of the best UX, CRO, Analytics and Experimentation events in 2024

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

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