Zuko Blog

Webinar: 5 Form Tests to Improve your Conversion Rate

A/B Test results to help you improve your form's conversion rate

A fun interactive session for you. We partnered with Deborah O'Malley from GuessTheTest to share insight to help reduce the abandon rate of your online forms. Together we present 5 A/B form tests from GuessTheTest's extensive database, let you pick which variant you think "won", and then share the answer along before discussing the relevant learnings that can help improve your webforms and checkouts.

Questions and hypotheses we discuss in the video include:

  1. Do shorter forms always win?
  2. Are forms better placed on the left?
  3. Are multi-step forms best?
  4. How do error messages affect performance?
  5. Should you use trust elements / badges?

For more in-depth information on some of the topics covered in the webinar, follow these links:

Form Benchmarking Data

Multi Step Forms

Error Messages

Trust Elements

Zuko's Big Guide to Form Optimization and Analytics Cover Shot

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More from our blog:

Webinar: Optimizing Your Online Forms for Accessibility
Learn techniques to improve accessibility for all across your online forms and checkouts
How to use Smart Defaults to Optimize your Form UX
Understand how smart defaults can improve your user experience and increase your form conversion rate
How to Improve your Online Form Accessibility
Advice on increasing accessibility and usability for all your form and website visitors
Which Form Fields Cause the Most User Frustration?
Understand which fields often cause user issues and how to avoid the common pitfalls associated with them

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

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