Zuko Blog

Webinar: 5 Form Tests to Improve your Conversion Rate

A/B Test results to help you improve your form's conversion rate

A fun interactive session for you. We partnered with Deborah O'Malley from GuessTheTest to share insight to help reduce the abandon rate of your online forms. Together we present 5 A/B form tests from GuessTheTest's extensive database, let you pick which variant you think "won", and then share the answer along before discussing the relevant learnings that can help improve your webforms and checkouts.

Questions and hypotheses we discuss in the video include:

  1. Do shorter forms always win?
  2. Are forms better placed on the left?
  3. Are multi-step forms best?
  4. How do error messages affect performance?
  5. Should you use trust elements / badges?

For more in-depth information on some of the topics covered in the webinar, follow these links:

Form Benchmarking Data

Multi Step Forms

Error Messages

Trust Elements

Introducing our newest product:
Zuko Form Builder

Backed by 10+ years of expertise in form analysis and user behaviour studies, Zuko Form Builder lets you create high-performing no code forms that are a breeze for customers to fill in.

So you can capture more submissions and lift your form conversion rates.

Learn more about Form Builder
Zuko's Big Guide to Form Optimization and Analytics Cover Shot

We wrote the book on form optimization!

"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
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More from our blog:

Why Zuko created a Form Builder
The reasoning behind Zuko's decision to develop a form builder to complement our analytics software
Conversion, Experimentation, UX and Analytics Event List 2024
A rundown of the best UX, CRO, Analytics and Experimentation events in 2024
How to make your form GDPR compliant
Practical advice to ensure that your forms and checkouts comply with GDPR rules
Optimizing the Form Address Field
Advice to help get the UX of the address field on your form right

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

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