Zuko Blog

Webinar: 5 Form Tests to Improve your Conversion Rate

A/B Test results to help you improve your form's conversion rate

A fun interactive session for you. We partnered with Deborah O'Malley from GuessTheTest to share insight to help reduce the abandon rate of your online forms. Together we present 5 A/B form tests from GuessTheTest's extensive database, let you pick which variant you think "won", and then share the answer along before discussing the relevant learnings that can help improve your webforms and checkouts.

Questions and hypotheses we discuss in the video include:

  1. Do shorter forms always win?
  2. Are forms better placed on the left?
  3. Are multi-step forms best?
  4. How do error messages affect performance?
  5. Should you use trust elements / badges?

For more in-depth information on some of the topics covered in the webinar, follow these links:

Form Benchmarking Data

Multi Step Forms

Error Messages

Trust Elements

Zuko's Big Guide to Form Optimization and Analytics Cover Shot

We wrote the book on form optimization!

"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
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More from our blog:

Four trends UX leaders need to watch in 2023
We review the key UX considerations you should pay attention to this year
Does using browser autofill affect form conversion rate?
We've analysed live Zuko data to determine whether autofill improves or hinders the completion rates for forms
Top Form Optimization Tips - Webinar
Conversion rate experts share some of their best advice on improving form UX and conversion rate
14 Experts share their checkout optimization tips
Friendly UX experts share best practices to improve your checkout UX and conversion

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

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