Zuko Blog

Webinar: 5 Form Tests to Improve your Conversion Rate

A/B Test results to help you improve your form's conversion rate

A fun interactive session for you. We partnered with Deborah O'Malley from GuessTheTest to share insight to help reduce the abandon rate of your online forms. Together we present 5 A/B form tests from GuessTheTest's extensive database, let you pick which variant you think "won", and then share the answer along before discussing the relevant learnings that can help improve your webforms and checkouts.

Questions and hypotheses we discuss in the video include:

  1. Do shorter forms always win?
  2. Are forms better placed on the left?
  3. Are multi-step forms best?
  4. How do error messages affect performance?
  5. Should you use trust elements / badges?

For more in-depth information on some of the topics covered in the webinar, follow these links:

Form Benchmarking Data

Multi Step Forms

Error Messages

Trust Elements

Zuko's Big Guide to Form Optimization and Analytics Cover Shot

We wrote the book on form optimization!

"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
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More from our blog:

Boost Your Student Leads: A Comprehensive Guide to CRO for Higher Ed Websites
How to Improve Conversion Rates on your Education Forms
Free UX, CRO, Ecommerce and Experimentation Images
Pictures to use for your optimization, A/B testing, analytics and UX blogs
What is Conversion Rate Optimization (CRO) and how does it apply to forms?
An overview of CRO and how you can use it to improve your website's user experience
Components to A/B Test in Your eCommerce Checkout
We look at which checkout elements you might want to test to improve conversion

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

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