Optimizing Insurance Forms - A Video Workshop

Tips on improving the UX and conversion rate of insurance forms

In this short video workshop we run through Zuko's insurance report and look at some of the key elements you need to consider when you are experimenting on, and optimizing your insurance forms.

Things we cover include:

• Should you include a vehicle lookup and what is the best way to implement this
• Job pickers - why they are annoying and how to mitigate them
• How to ask for sensitive personal information
• Ways to break down questions like annual mileage which may confuse users
• Why progress bars are a good idea
• Should you try and manage user expectations
• Why dropdowns suck and what to do instead
• The optimal way to ask for dates
• Dodgy dark UX patterns

‍

Download the insurance form market report that is mentioned in the video here