Zuko has been designed to be the most powerful form analytics platform available on the market today. It is powerful, flexible, and can track your forms regardless of how they are built technically. Below you can find information about how Zuko helps your truly understand web form fill behaviour, as well as form abandonment.
Zuko has all the features and insight you need to be able to answer the following questions:
What fields cause my users to abandon?
What error messages are being shown, and how often?
What fields do users return to most?
What field takes most time to complete?
How do different devices interact with our form?
Can I be alerted when my form breaks?
What route do users take through our form?
Which step of our journey to people most abandon?
What fields are the most problematic for our users?
How can I improve the UX and conversion rate of my form?
Explore how your forms are doing in out Form Data View
See all inputs and fields in your form along with helpful metrics that give insight into where users' struggle.
"Zuko is a powerful tool as it offers great insight on how best to optimise our registration platform. By using it, we have been able to align our KPIs and minimise errors in order to provide a flawless user experience. The platform is also very easy to use."
Roberta Grech, Product Tracking Specialist, Tipico
Zuko allows to to search for and explore individual users journeys through your form
Set up custom views that pull in data from multiple segments and multiple forms, allowing you to quickly scan and export key top-level metrics in one place, including creating funnels.
Zuko enables you to view hourly form metrics and then set alerts based on unusual movements in these metrics
Enrich your form metrics will other data you collect on customers
Zuko data is viewable live and is updated in near real-time, meaning you always have recent data at your fingertips.
Zuko can be implemented via any tag management system, without the need for developers changing the HTML of your site.
Once you start collecting data, you can to a years worth of data to explore past trends.
Want to filter out office traffic or automated testing software traffic? Use IP address filtering to ensure only clean data is shown.
Easily download data from Segment Comparison into csv for use in other tools and reports.
Our compressed code is loaded via Amazon's global CDN, which means that Zuko won't slow down the user experience.
Zuko is straightforward to set up and can be added to your site via any tag management system. Simply configure the forms you want to track and add two pieces of code for each form. See our full documentation here.
Zuko is designed to work with every type of form, from multi-step checkouts to single page apps and forms hidden behind logins. Zuko also tracks fields automatically as users interact with them, even if they are added during a session.
Leading financial services organisations trust Zuko. If your organisation has more complex security requirements then our team will work within your security processes.
Zuko is interested in user behaviour, but not the information that a user enters into your forms. We don't track or store personal information, not even the IP address of the user, so our platform is fully GDPR compliant.
We're not looking to replace your existing UX, testing and analytics toolkit - we're looking add to it, strengthen and enrich the data you already have, and make your understanding of online user behaviour the best it's ever been. If forms are important to the future success of your business, you need to best product for the job.