Segment Comparison Guide

Segment Comparisons allow you to interrogate your form data with a simple visualisation of core metrics across different segments and forms in one place.


Segments are cross section of users who interacted with a selected form. This could be mobile users, users on Chrome, users that viewed Variant 2 of a page, or any combination of these:


In Segment Comparison you can compare your chosen segments side-by-side and even toggle between the different metrics to spot any trends or fluctuations by clicking on the legend.



You can compare key metrics both for different segments in the same form and also  see how your different forms perform against each other. This is especially useful for multi-step form funnels:



Comparing custom metrics can help you clearly identify sources of traffic that result it more or less form completions for example you can compare different PPC or email campaigns against each other to see which versions have the most positive outcome.




Your comparisons are easily saved and give you the option of either a quick-dip or deep dive into your data.

You can download the data from any of your Segment Comparisons. The data will download into a spreadsheet, split out per day for the date range you've selected.

Creating New Segment Comparisons

Creating new comparisons are very straightforward. Click Segment Comparison in the Primary Navigation, then choose your Organisation from the Drop Down, and click Create Comparison.



From here, you can rename your new comparison by clicking the pencil symbol. You can also select any date range you are interested in.

Next, you need to start adding segments to your comparison. Simply click the top drop down to view all configured forms in your organisation, then select any additional filters you want to add from the second drop down, then click create.

Once you’ve added your first segment, the visualization will appear.



You can continue to add new segments on the right of your most recently added column. Each segment can be from the same form, or from any others currently configured within your organisation.

Above the bar chart, you can quickly switch between any of the tracked metrics to visually compare them.

The Segment Comparison CSV Download organises your data by day and segment with the order matching that of the segment comparison itself:

With Segment Comparison there’s no limit to the number of segments you can compare and and the date range you can choose and all of this data will be included in your Segment Comparison CSV Download.

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