Welcome to Formisimo Limited’s (“Formisimo”, trading as "Zuko Analytics") privacy policy. Here at Formisimo, we respect your privacy and are committed to protecting your personal data. This privacy policy will tell you about how we look after your personal data and tell you about your privacy rights and how the law protects you.
1. IMPORTANT INFORMATION AND WHO WE AREPURPOSE OF THIS PRIVACY POLICYThis privacy policy aims to give you information about how we collect and process your personal data through your use of this website, including any data you may provide through this website, for example, when you request a demo.
It is important that you read this privacy policy together with any other privacy policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.
CONTROLLER AND PROCESSOR
In order to manage our relationship with you, we will hold and process some personal information such as contact information. We do this in order to contact you and manage our relationship with you. Where we do this, we act as the data controller. We will collect, process, and hold your personal information in accordance with the provisions of UK General Data Protection Regulation (“GDPR”).
In the case of the user data captured during the installation of Zuko Analytics tracking installed on your site or through the use of Zuko
Form Builder on your site, we will act as a data processor (with you as the data controller). For more information, please follow the
link to our data processor agreement.
Note that Formisimo is not responsible for the content of any forms published using Zuko Form Builder. The user of Zuko Form Builder is responsible for such content and ensuring that it complies with any applicable data protection and privacy legislation within the relevant territory.
CONTACT DETAILSIf you have any questions about this privacy policy or our privacy practices, please contact our DPO:
DPO Name: GDPR Assist UK Ltd.
Email address: paul@gdprassist.co.uk
Postal address: Belmont Suite, Paragon Business Park, Chorley New Road, Horwich, Bolton, BL6 6HG, UK
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGESWe keep our privacy policy under regular review. This version was last updated in December 2023.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
THIRD-PARTY LINKSThis website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
2. THE DATA WE COLLECT ABOUT YOUPersonal data, or personal information, means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, username or similar identifier.
Contact Data includes billing address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).
IF YOU FAIL TO PROVIDE PERSONAL DATAWhere we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
3. HOW IS YOUR PERSONAL DATA COLLECTED?You may provide us with personal information by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:-
- Request a demo
- Create an account on our website;
- Subscribe to our service or publications;
- Request marketing to be sent to you;
- Download content from the Zuko website;
- Enter a competition, promotion or survey; or
- Give us feedback or contact us.
Automated technologies or interactions.As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
4. HOW WE USE YOUR PERSONAL DATAWe will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATAWe have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.