Form Optimization Guides

Take advantage of Zuko's years of form conversion rate knowledge

Written Guides

The Big Guide to Form Optimization and Analytics

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White Paper on Optimizing Financial Forms

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Step by Step Guide to using Data to Optimize Forms

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Form Optimization Checklist

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Video Guides

Crimes of Form Design Screenshot

Crimes of Form Design

Discover the biggest mistakes you could be making with your online forms

Forms: Conversion Killers to Conversion Winners Screenshot

Conversion Killers to Winners

How to identify and fix the issues in your webform or checkout