Zuko Blog

Why Instant Offices use Zuko

Why Instant Offices use Zuko

Instant Offices is the world’s largest office broking service, covering 99% of the global serviced office market and are market leaders. They’re avid Zuko users (and before that Formisimo) so I sat down with the head of their CRO agency Dramatik

What did the process look like in terms of weighing different potential areas of improvement?

Our mission for Instant Offices is to identify and optimize the site for conversions. As well as the obvious analytics and heuristics audits we focus heavily on face to face user testing, and have found our biggest wins that way. By observing how people interact with the site, then basing tests on easing that journey, we’ve seen significant growth. As a B2B business, Instant Offices have hundreds of operators they work with who have helped run testing days. These events are fantastic for gleaning what our customers are really up to.

How did you approach what tools to use?

Asides from Zuko and our testing platform (Optimizely), our other big focus is Google Analytics (GA). In GA, tracking-wise pretty much anything is possible, but some things are easier than others.

Why are you using a dedicated form analytics platform as part of your CRO process?

When we run form experiments we need a quick way to monitor the control versus the variation of the forms. Zuko and its predecessor Formisimo help track the metrics really well. The drop off rates report, in particular, is very handy for seeing where potential issues are.

How do you keep the improvements coming (as opposed to doing a batch and then doing something else)?

We’ve developed a culture and mindset of continual improvement. We test, learn and iterate. Following that approach, we’ve had great results. By observing what our customers are doing online, and trying alternative solutions that make it easier for them to carry out key tasks, we’ve seen a big uplift. Having the tools at your disposal to make the analysis quick and easy is obviously crucial for success.

What would you say to people trying to improve CR on their sites?

Running CRO makes commercial sense but by making it easier to perform key tasks on the site it’s also making life easier for the customer. So it’s a win-win.

Zuko's Big Guide to Form Optimization and Analytics Cover Shot

We wrote the book on form optimization!

"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
DOWNLOAD THE EBOOK
(No email needed)

More from our blog:

How checkout form experience influences conversion rate
Tips and advice on optimizing your checkout process
Using Marketing Automation to Optimize Forms
A Show and Tell where we discuss how marketing automation can improve the form journey
Is the Shopify One Page Checkout Better than the Multiple Step One?
We look at whether the new Shopify single step checkout format is worth using
Everything You Need to Know About Nonresponse Bias and How to Overcome it
Why form surveys can fail to get a representative response and suggested ways of dealing with this

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

PRODUCT TOUR
zuko full colour logo
Formisimo Ltd, Colony, 5 Piccadilly Place, Manchester, M1 3BR
VAT Number: GB181252425
Registered in England as company number 08859680
New Business: sales@zuko.io
Support: support@zuko.io
This website stores data such as cookies to enable important site functionality including analytics, targeting, and personalization. By remaining on this web site you indicate your consent.