Is Zuko an alternative to Google Analytics for form tracking? Yes and no.
Google Analytics is the most widely used web analytics platform out there and what's more, it’s free! Whilst it hasn’t specifically been built to track forms you can hack it to get some basic form optimization metrics.
So how do we compare Zuko and Google Analytics? The truth is that there shouldn’t be much of a quandary. Zuko has been built to specifically extract and share behavioural insights for form users. It gives much deeper insights that you can get quickly. GA is great but requires a lot of (expensive!) developer time to be able to track forms with any level of detail.
We would never suggest that people stopped using Google Analytics. It’s a great product but if forms are important to your business, it is a false economy to not use the tool that has been specially designed to improve their conversion rate.
For comparison, this table shows the form tracking capabilities of Google Analytics compared to Zuko:
There is a tonne of functionality that Google Analytics delivers that Zuko will never be able to. It provides measurement and behavioural tracking across the whole of your website with flexibility on how that data is displayed. That said, Zuko has been designed to be the number one form analytics tool so it easily outcompetes Google in that arena.
The siren call for GA for many companies is that it is “free”. There is no pricing so it is an easy and cheap way to get the insight you need on your website. When you start to factor in set up time, however, the calculator changes. Google Analytics requires a lot of work and tagging to be able to track form metrics and the developers needed to do this are not cheap.
Zuko has been designed to be simple to set up - you can start tracking forms in minutes - and does not require a developer. The development costs needed to set up GA soon begin to dwarf the modest subscription fees (from $140 per month) that you can pay to access Zuko.
"Building this in Google Analytics assumes you have the developer time to do the coding. It will never be quite right, so expect it WILL take longer than you estimate and you'll need at least a couple of iterations. You'll also need to work out a decent event taxonomy and grammar structure, so you can actually read and analyse the data later on.
Then you need to create a series of calculated metrics using the event structure you've made and several custom or automated reports, so you can understand it all. It's an awful lot of work and almost nobody bothers for good reason.
I have only seen one half decent Google Analytics form integration after looking at thousands of sites and analytics setups. There's a reason why. It's a giant pain in the backside to build and maintain. Just install Zuko instead and save yourself the hassle."
Craig Sullivan, Optimizer-in-Chief, Optimal Visit
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.