Free UX, CRO, Ecommerce and Experimentation Images

Pictures to use for your optimization, A/B testing, analytics and UX blogs

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By: 
Alun Lucas
-
Last Updated: 
September 23, 2026

Free Optimization, Analytics and eCommerce Pictures to use on your Blogs and Web Pages

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At Zuko we love to give away value to the CRO and eCommerce community. That's why we've created a library of 50 images relevant to A/B testing, Analytics, CRO, Marketing Funnel, UX, Form Optimization and Experimentation that are free for anyone to use. We've posted them below - feel free to take them and use them wherever you want (your blog posts, website pages or newsletters for example).

All that we ask is that you give us credit for them. Please attribute to Zuko Analytics with a link back to this page or the Zuko homepage.

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Click the links below to be taken to the relevant image type:

A/B Testing and Experimentation Images

Analytics Images

Conversion Rate Optimization (CRO Images)

Ecommerce Images

Form Optimization Images

Marketing Funnel Images

UX/UI Images
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A/B Testing and Experimentation Images

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A_B Testing - Split Testing Control _ Variance

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Increasing Conversion Rate on Websites

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A_B Testing Results on Desktop Devices

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Split Testing Performance Comparison Chart

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Split Testing_ Analysing A_B Test Results on Mobile Device

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Viewing Mobile A_B Testing Designs

These images have been created by Zuko Analytics and are available under a creative commons license. You may use the images free of charge on the condition that you credit Zuko Analytics appropriately with a web link back to this page or the Zuko homepage.

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Analytics Images

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Interpreting Ecommerce Website Analytics

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Mobile Website Heatmap Analysis

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The Elements of Conversion Rate Optimisation

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Viewing Website Analytics on Mobile Device

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Website Analytics_ Analysis of Consumer Behaviour

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Website Heatmap Analysis on Desktop

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Website Heatmap Concept Illustration

These images have been created by Zuko Analytics and are available under a creative commons license. You may use the images free of charge on the condition that you credit Zuko Analytics appropriately with a web link back to this page or the Zuko homepage.

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Conversion Rate Optimization (CRO) Images

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CRO - Conversion Rate Optimisation Analysis

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CRO_ Ecommerce Conversion Rate Optimisation Concept

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Conversion Rate Optimisation - CRO

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CRO - Conversion Rate Optimisation Concept

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CRO - Conversion Rate Optimisation Concept(1)

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CRO Concept Image - Conversion Rate Optimisation

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Increasing Conversion Rate on Websites

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Negative Reviews - Bad Customer Experience

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Notes on Conversion Rate Optimisation

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The Elements of Conversion Rate Optimisation

These images have been created by Zuko Analytics and are available under a creative commons license. You may use the images free of charge on the condition that you credit Zuko Analytics appropriately with a web link back to this page or the Zuko homepage.

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Ecommerce Images

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Positive Customer Reviews in Ecommerce

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Shopping Cart Abandonment in Ecommerce

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Shopping Cart Abandonment

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Customer Satisfaction Surveys - Good Customer Feedback

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Ecommerce Shopping Cart Abandonment Concept

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A Positive Review - Good Customer Experience

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Customer Satisfaction Ratings

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A Positive Customer Experience - Ecommerce Reviews

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Negative Reviews - Bad Customer Experience

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Reviews of a Negative Customer Experience

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Successful Shopping Conversion Optimisation Concept

These images have been created by Zuko Analytics and are available under a creative commons license. You may use the images free of charge on the condition that you credit Zuko Analytics appropriately with a web link back to this page or the Zuko homepage.

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Form Optimization Images

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Concept of Online Form Abandonment

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Form Abandonment Concept Illustration

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Form Abandonment Concept

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Online Form Completion Concept

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Successful Form Completion Illustration

These images have been created by Zuko Analytics and are available under a creative commons license. You may use the images free of charge on the condition that you credit Zuko Analytics appropriately with a web link back to this page or the Zuko homepage.

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Marketing Funnel Images

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The 5 Stages of a Marketing Funnel

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Demonstrating the Five Stages of a Marketing Funnel

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The Stages of a Marketing Funnel

These images have been created by Zuko Analytics and are available under a creative commons license. You may use the images free of charge on the condition that you credit Zuko Analytics appropriately with a web link back to this page or the Zuko homepage.

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UX/UI Images

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UX Design Concept Illustration

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Completing Online Forms_ Optimising Form Completion

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CTA_ A Call to Action ‘Buy Now’ Button

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CTA_ A Call to Action Concept

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Mobile UX Design Optimisation

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UX Designer Optimising Website Designs

These images have been created by Zuko Analytics and are available under a creative commons license. You may use the images free of charge on the condition that you credit Zuko Analytics appropriately with a web link back to this page or the Zuko homepage.

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About the Author

Alun Lucas

Managing Director, Zuko Analytics

Alun Lucas is Managing Director of Zuko Analytics, a specialist form analytics and session replay platform. He writes about form optimisation, conversion, digital analytics and emerging AI-agent behaviour.

LinkedIn Profile

We wrote the book on form optimization!

"The best book on form design ever written - 80 pages of PURE GOLD"

Craig Sullivan, CEO, Optimise or Die
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