Using Marketing Automation to Optimize Forms

How you can use marketing automation to improve user experience and business outcomes

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In this Show and Tell we partner with Kenda Macdonald from Automation Ninjas to discuss how automation can benefit your forms and business processes. We discuss points including:

• What is marketing automation?
• Progressive form filling
• ITTT (If this then that)
• Lead gen form scoring and weighting
• Starting and stopping campaigns using forms
• Automating the "Thank You" page

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If you've found this useful we have many more video and text resources on form optimization on our guides page and our form optimization blog.