Zuko Blog

Using Marketing Automation to Optimize Forms

How you can use marketing automation to improve user experience and business outcomes

In this Show and Tell we partner with Kenda Macdonald from Automation Ninjas to discuss how automation can benefit your forms and business processes. We discuss points including:

If you've found this useful we have many more video and text resources on form optimization on our guides page and our form optimization blog.

Looking to improve your form conversion?

Submit your form to get a free health check showing you:
  • Likely friction points leading to abandonment
  • Form elements contributing positively
  • Other areas for UX improvement
Zuko's Big Guide to Form Optimization and Analytics Cover Shot

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"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
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More from our blog:

Video Workshop: Fixing your forms
Check your form for these common UX issues that are causing abandonment
How to Break Your Online Form and Why It’s Good for Business
Uncover UX issues by behaving badly on your form
Failed Form Submissions: Optimizing the Submit Button UX
Why failed submissions happen and how to reduce them
Optimizing the phone number field on forms
UX tips to reduce abandonment on mobile and landline form questions

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

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