Zuko Blog

Using Marketing Automation to Optimize Forms

How you can use marketing automation to improve user experience and business outcomes

In this Show and Tell we partner with Kenda Macdonald from Automation Ninjas to discuss how automation can benefit your forms and business processes. We discuss points including:

If you've found this useful we have many more video and text resources on form optimization on our guides page and our form optimization blog.

Looking to improve your form conversion?

Submit your form to get a free health check showing you:
  • Likely friction points leading to abandonment
  • Form elements contributing positively
  • Other areas for UX improvement
Zuko's Big Guide to Form Optimization and Analytics Cover Shot

We wrote the book on form optimization!

"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
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More from our blog:

Video Workshop: eCommerce Checkout Teardown
We review an eCommerce checkout, looking at the good, the bad and the ugly
Video Workshop: Fixing your forms
Check your form for these common UX issues that are causing abandonment
How to Break Your Online Form and Why It’s Good for Business
Uncover UX issues by behaving badly on your form

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

PRODUCT TOUR
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