Using Marketing Automation to Optimize Forms

How you can use marketing automation to improve user experience and business outcomes

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In this Show and Tell we partner with Kenda Macdonald from Automation Ninjas to discuss how automation can benefit your forms and business processes. We discuss points including:

What is marketing automation?
Progressive form filling
ITTT (If this then that)
Lead gen form scoring and weighting
Starting and stopping campaigns using forms
Automating the "Thank You" page

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If you've found this useful we have many more video and text resources on form optimization on our guides page and our form optimization blog.

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Likely friction points leading to abandonment
Form elements contributing positively
Other areas for UX improvement

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Zuko's Big Guide to Form Optimization and Analytics Cover Shot

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Form Tracking: How to use behavioural data to improve user experience and conversion rates

A guide to the different types of form tracking

Video Workshop: Fixing your forms

Check your form for these common UX issues that are causing abandonment

How to Break Your Online Form and Why It’s Good for Business

Uncover UX issues by behaving badly on your form

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