Using Marketing Automation to Optimize Forms

How you can use marketing automation to improve user experience and business outcomes

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In this Show and Tell we partner with Kenda Macdonald from Automation Ninjas to discuss how automation can benefit your forms and business processes. We discuss points including:

What is marketing automation?
Progressive form filling
ITTT (If this then that)
Lead gen form scoring and weighting
Starting and stopping campaigns using forms
Automating the "Thank You" page

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If you've found this useful we have many more video and text resources on form optimization on our guides page and our form optimization blog.

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Likely friction points leading to abandonment
Form elements contributing positively
Other areas for UX improvement

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Zuko's Big Guide to Form Optimization and Analytics Cover Shot

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"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die

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More from our blog:

What You *Can* Customize and Test on Shopify Checkouts to Boost Conversion Rates

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Optimizing Insurance Forms - A Video Workshop

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How to track the Shopify Extensibility Checkout

Learn how you can understand what customers are doing on your Shopify checkout and why they are abandoning their cart

The Secrets of High-Converting Car Insurance Forms

Guidance on how to unlock a higher conversion rate for your insurance forms

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