Caroline Jarrett has been improving the UX of online forms for decades. Over the years she has put together a framework which helps you redesign your form to deliver better user experience and increase conversion rates. In this video session she shares the framework with Zuko and UX researcher Orok Brooks.
Prune - Audit your questions and remove any that are not fully necessary
Tune - Make the remaining questions easier to answer from a UX perspective
Postpone - Can you ask any questions later rather than now?
Explain - If you need the information tell the form filler why you need it.
If you'd like more guidance or videos on improving your forms you can check out our collection of optimization guides.
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