Zuko Blog

Video Workshop: Using Analytics to Improve Form Conversion

Which metrics to analyse to pinpoint user friction on forms

Want to know how to identify the issues that are causing people to abandon your online form or checkout? This short video workshop takes you through a few simple techniques and analyses that help you to quickly diagnose user problems on your forms and develop hypotheses for improvement.

We first cover basic metrics as a starting point:

And then run through more advanced methods that let you uncover issues that can't be seen from the headline stats alone:

If you'd like to learn more, read our in-depth white paper on using data to optimize forms.

Looking to improve your form conversion?

Submit your form to get a free health check showing you:
  • Likely friction points leading to abandonment
  • Form elements contributing positively
  • Other areas for UX improvement
Zuko's Big Guide to Form Optimization and Analytics Cover Shot

We wrote the book on form optimization!

"The best book on form design ever written - 80 pages of PURE GOLD"
Craig Sullivan, CEO, Optimise or Die
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More from our blog:

Video Workshop: eCommerce Checkout Teardown
We review an eCommerce checkout, looking at the good, the bad and the ugly
Video Workshop: Fixing your forms
Check your form for these common UX issues that are causing abandonment
How to Break Your Online Form and Why It’s Good for Business
Uncover UX issues by behaving badly on your form

Zuko is the most powerful form analytics platform available on the market. Find out how to improve your form and checkout conversion by taking a product tour.

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