A video session on using experimentation to improve the conversion of your forms

‍

We discuss forms and experimentation with Griffin Cox, Senior Product Manager at Optimizely. Watch the video to learn things like:

• Memorable forms we've worked on
• UX issues we consistently see across online forms
• How to diagnose / quantify those issues
• Why so many forms still have bad UX
• How to use testing to improve forms

‍

‍

For more information on how you can use Zuko with Optimizely read our Optimizely integration guide. You can find more information on A/B testing forms here.

‍