Conversion rate experts share some of their best advice to improve your form experience

Khalid Saleh has been in the conversion optimization game for over 20 years. In this short video session he shares some of his thoughts on how to deliver a good form experience for your customers and greater conversion rates for your business. He covers topics like:

• What are the UX issues he consistently sees across his clients' online forms
• How you diagnose and qualify those issues
• Why those issues occur
• Which sectors benefit the most from form optimization
• Things to consider on lead generation forms
• His top pieces of advice when optimizing forms

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If you'd like more tips on optimizing forms, check out Zuko's Big Guide on the topic.

Or, download our step by step guide on using data to improve your form and checkout experience.