About our form analytics data

Here we provide a bit of information on the data we’ve used for our benchmarking. You can view how the data splits by form purpose, industry, device, browser and customer type.

Overall Summary

Summary of form benchmarking study showing 739 forms, 20k labelled fields, 93 million form views, 60 million form starts, and 38 million completions with Zuko Analytics logo.

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Sessions Splits

Donut chart showing industry split with Financial Services at 29.1%, Ecommerce 15.8%, Forex Trading 14.6%, Gambling 14.5%, Insurance 5.7%, Data Service 5.6%, Charity 3.2%, Telecoms 2.4%, and Education 1.9%.

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Donut chart showing form purpose split: Application 29.6%, Registration 28.6%, Purchase 21.7%, Comparison 8.2%, Enquiry 5.2%, Onboarding 5.0%, Configuration 1.4%.

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Donut chart showing device type distribution: Mobile 73.8%, Desktop 24.8%, Tablet 1.4%.

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Donut chart showing browser usage split: Chrome 56.5%, Safari 35.3%, Samsung 6.0%, Firefox 1.6%.

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Donut chart showing customer type split with 73.7% new customers and 26.3% returning customers.

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Donut chart showing autofill use with 14.4% triggered and 85.6% not triggered.

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Browser & Device Splits

Horizontal stacked bar chart showing device share by industry with categories Desktop, Mobile, and Tablet for sectors like Automotive, Charity, Data Service, Ecommerce, and others.

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Horizontal stacked bar chart showing browser share by industry with Safari, Chrome, Samsung, Firefox, and Opera shares for industries like Automotive, Charity, Data Service, Ecommerce, Education, Financial Services, Forex Trading, Gambling, Healthcare, Insurance, Media, Misc, Property, Software, Telecoms, Travel, and Utilities.

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Horizontal stacked bar chart showing device share by form purpose, with Desktop, Mobile, and Tablet usage for Application, Comparison, Configuration, Contact, Enquiry, Onboarding, Purchase, and Registration.

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Horizontal stacked bar chart showing browser share by form purpose with Chrome and Safari as dominant browsers across categories.

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If you have any questions or would like to learn more about Zuko’s benchmarking data or how Zuko can help you improve the completion rate of your forms please contact us on sales@zuko.io

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Industry Benchmarking

Compare industry form performance across a wide range of form metrics, including average form completion rate, time to complete, and more. Click to start exploring the data.

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Horizontal bar chart with multiple colored bars on a dark grid background representing comparative data.

Form Type Benchmarking

Compare the performance of different types of form, such as application, purchase, registration across a range of Zuko metrics. Click to see more on different form types.

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Scatter plot showing median completion time with data points clustered mostly below 200 seconds and a trend line with a slight positive slope.

Form Performance Analysis

Explore how different form performance metrics affect each other - for example compare the number of form fields with the average number of field returns. Click to find out more.

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Scatter plot with large yellow-green bubbles on a dark gray background, showing data points clustered around 50%, 60%, 70%, and 80% on the horizontal axis labeled with 'Total: S-C' at 50%.

Got any questions or feedback on our form analytics data?

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