Here you can compare how different form types compare in terms of performance.
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Compare industry form performance across a wide range of form metrics, including average form completion rate, time to complete, and more. Click to start exploring the data.
Explore how different form performance metrics affect each other - for example compare the number of form fields with the average number of field returns. Click to find out more.
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View to starter %- The % of form starters as compared to form views - how many people started interacting with the form after viewing it?
Starter to completion rate- The % of form completions when compared to form starters. How many people completed the form after starting it?
Starter to Completion % - of those that started interacting with the form, what % of people successfully submitted it?
View to completion %- This compares the number of form completions to form views - this is often used as a benchmark for how’ good’ a form is, and is also called a Conversion Rate.
Completion time - how long did users spend interacting with a form before submitting it?
Abandonment Time - how long did users spend interacting with a form before leaving?
Field Return - A field return is when a user exits a field after entering some data only to return to it at a later stage in their session. A single field can have multiple field returns, and a session can also have many.
Avg. Field returns- Looking across all sessions, what was the average number of times that a user had to return to fields that they had previously exited. This metrics only consider form starters in its calculation.