Zuko Vs Contentsquare for Form Analytics

Contentsquare is a great tool for assessing the customer experience on your website. They also do form analytics. This means that Zuko is often seen as an alternative to Contentsquare by businesses looking to track their forms. This isn’t entirely a fair comparison - Zuko is more of a complementary tool to enhance your Contentsquare insight than a replacement for it.

When you compare Zuko and Contentsquare, you can see that form analysis is only a tiny part of Contentsquare’s offering but it is 100% of Zuko’s. This means that Zuko has developed more in-depth and flexible tools that get you to the solutions to improve your forms quickly. Contentsquare offers a broader overview that is great for finding UX issues across your whole site.

Some of the advanced form analytics features that Zuko offers over Contentsquare include:

  • Automatic highlighting of where user behaviour is linked to abandonment (based on statistically significant variance between users who abandon the form and those who complete it)
  • Tracking of failed form submissions and the behaviour immediately afterwards (which quickly reveals where your biggest problem fields are)
  • Logging and tracking of error messages
  • The flexibility to set up custom attributes and audiences
  • A funnel builder to track multi-step forms
  • Early warning alerts to notify you that your form may be broken

Many clients of Zuko’s use Contentsquare in combination with our platform to give them the best of both worlds. They know how important forms are to the final customer conversion so they use the best tool to deliver improvements there (Zuko) while using the more comprehensive portfolio (Contentsquare) to help with broader site insights.

For a more comprehensive breakdown on how the tools compare when it comes to form analytics, take a look at this table:




From $140
Not Advertised
Green TickGreen Tick
Field Returns / Corrections
Green TickGreen Tick
Form Funnels
Green Tick
Basic Session + Completion Data
Red Cross
Individual Sessions Overview
Green TickGreen Tick
Time Breakdowns
Green TickGreen Tick
Custom Audience Segmentation
Green TickGreen Tick
Auto Indication of Problem Fields
Green TickRed Cross
User Flow Charts
Green TickRed Cross
Error Message Tracking
Green TickRed Cross
Failed Submissions
Green TickRed Cross
Automatic Field Labelling
Green Tick
A/B Test Support
Green TickRed Cross
"Early Warning" Alerts
Green TickRed Cross
"Build your Own" Flexible Reporting
Green TickRed Cross
API Export
Green TickGreen Tick

Things Zuko Doesn’t do that Contentsquare Does

Contentsquare has invested a huge amount in creating a wide portfolio of functions to appeal to the largest of enterprise clients. Zuko can give you tools to improve your form conversion while Contentsquare offers , Session Replay, Merchandise Analysis and Customer Journey Mapping. This can make it a very effective tool if your budget can stretch to it.

Zuko vs Contentsquare Pricing for Form Analytics

Contentsquare are coy about their pricing, presumably because they create custom packages for each of their enterprise clients. From insider knowledge we do know, however, that you are probably looking at annual licences in the hundred of thousands of dollars if you want to integrate their systems. This compares to Zuko who offer subscriptions starting at $140 per month meaning that businesses of any size can use it and start to quickly gain insights on their form customers.

Here's what our customers think

"We used to use Contentsquare only. Some of the insights were great but it was a beast of a product and we only used a small part of its capabilities. In the end, rather than spending all that money on a tool we didn’t fully use we decided to cherry-pick specialist platforms that were the best at what they do. Zuko is one of these and we’re very happy with the insights and improvements we have seen with our web forms." Head of UX, Global Forex Trading Company
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization.  As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
sainsburys bank logo
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity