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The truth is that Zuko isn’t really an alternative to Hotjar for form tracking nowadays. Hotjar discontinued their form analytics tool in 2020 so there is very little crossover between the two platforms.
This means that when you compare Zuko and Hotjar you they are essentially now complementary rather than competing products. The feature sets mesh together nicely to give our mutual customers the best of all worlds: Zuko for in-depth form tracking and insight, Hotjar for a broader set of UX ideation tools.
Indeed, the affordable pricing of both platforms means that it is not uncommon for businesses to use both in tandem. We have many mutual customers who appreciate the benefits that each tool can bring to them when it comes to conversion rate optimization.
That said, what would a feature comparison be without a table? For what it’s worth, here is the form analytics comparison but, it’s obviously pretty skewed given that Hotjar retired basically all of their form tracking functionality:
As mentioned above, there is not much overlap between the two products meaning we both have our own specialities. Zuko focuses on forms while Hotjar delivers heat mapping, session replay, surveys and feedback.
Hotjar is positioned very firmly at the mid-market meaning their prices are competitive. Their basic business package for all services starts at €143 per month although this does only give you limited volumes (500 sessions per day). This scales up based on the number of sessions you want to track.
These costs are similar to Zuko which starts subscriptions at €125 per month for 10,000 monthly sessions with higher tiers available.
"Now Hotjar is no longer offering form analytics, Zuko is the perfect complement. It builds on Hotjar reports by delivering in-depth field level insights enabling you to optimise the sharp end of your acquisition funnel."
Head of Account Management, UX Agency
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
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"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
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"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
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"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
