Zuko Vs Lucky Orange for Form Analytics

Zuko is often seen as an alternative to Lucky Orange for form tracking. While this is true to a degree, when you compare Zuko and Lucky Orange the differences become apparent.

Lucky Orange has grown over the years to offer a portfolio of tools that deliver the basics on many fronts. Zuko, in contrast, has chosen to stay focused on one area; form analytics. This means that Zuko has been designed to deliver the most in-depth insights and flexible reporting in the forms arena, while Lucky Orange caters for businesses that like to dip into a range of functions.

That said, the two platforms are not incompatible. Unlike some of the other players out there, both Zuko and Lucky Orange have positioned themselves to be affordable for all businesses. This means that combining the tools is not out of the question. Indeed many of Zuko’s customers use Lucky Orange for additional features such as surveys, chat or heat maps alongside the detailed form reports that Zuko provides.

When it comes to form analytics specifically, this table breaks down how the two products compare:

Lucky Orange



From $56
From $10
Green TickGreen Tick
Field Returns / Corrections
Green TickGreen Tick
Form Funnels
Green Tick
Basic Session + Completion Data
Green Tick
Individual Sessions Overview
Green TickGreen Tick
Time Breakdowns
Green TickGreen Tick
Custom Audience Segmentation
Green TickRed Cross
Auto Indication of Problem Fields
Green TickRed Cross
User Flow Charts
Green TickRed Cross
Error Message Tracking
Green TickRed Cross
Failed Submissions
Green TickRed Cross
Automatic Field Labelling
Green TickRed Cross
A/B Test Support
Green TickRed Cross
"Early Warning" Alerts
Green TickRed Cross
"Build your Own" Flexible Reporting
Green TickRed Cross
API Export
Green TickRed Cross

Things Zuko Doesn’t do that Lucky Orange Does

Zuko is the number one tool for form optimization. This means that we deliberately don’t compete in other areas meaning that Lucky Orange does offer a greater breadth of functionality. The features that Lucky Orange have that Zuko doesn’t include heat mapping, surveys, session recording and live chat.

Zuko vs Lucky Orange Pricing for Form Analytics

Like Zuko, Lucky Orange are very competitive in their pricing. Their lowest paid package starts at $10 per month although that quickly ramps up to $100 per month for a fuller range of features. They also offer larger enterprise packages at an undisclosed rate. Be careful though; part of their business model involves charging extra for data storage if you want to keep it for more than 30 days and that is where the costs can spiral upwards.

With a Zuko subscription starting at $140 you may be tempted to think that Lucky Orange offers better value. However, we are confident that the level of insight you can quickly achieve in Zuko more than justifies the fee. We are also upfront about our costs and do not tag on upgrades fees if you need to look at data from more than 30 days old.

Here's what our customers think

"Lucky Orange was relatively easy to set up and get heatmaps running. The form reports were pretty basic though. We added Zuko to our marketing stack to give us that deeper insight and we’ve been perfectly happy using both tools together to improve our site UX."
Head of Customer Acquisition, eCommerce business
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization.  As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
sainsburys bank logo
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity