Zuko Vs Medallia for Form Analytics
We are often asked how we compare as an alternative to Medallia (formerly known as Decibel) for form tracking. This is not exactly a like-for-like question. Medallia offers a variety of different UX tools, of which form analytics is just a small part. Zuko deliberately specializes in form analytics and optimization tools only so you need to bear that in mind when you compare Zuko and Medallia.
Zuko provides a much more in-depth and flexible set of form reports that will get you to the problem areas in your forms and inform the potential solutions much quicker than Medallia does. As a rule of thumb, if your business relies on recruiting customers or leads through web forms you’ll probably want to consider using the tool built specifically for the job of optimizing form conversion rates.
Zuko’s greater depth in form optimization gives you features such as:
- Automatic identification of where the behaviour of users who abandon and those who complete the form is different (allowing you to pinpoint a correlation between abandonment and certain user behaviours)
- Analysis of failed submissions and what is causing them (where do users go back to after unsuccessfully submitting your form)
- Greater flexibility to segment the data by different target audiences
- Funnel reporting for multi-step forms
- Alerting system to give you an early warning that your form may be broken
That said, it doesn’t have to be an either / or choice. Zuko works well as a complementary tool to Medallia’s UX suite. Medallia can provide insights into overall site activity while Zuko digs down into users’ form behaviour. We have many clients who use Zuko and Medallia in combination to maximize their insight and give themselves the data they need to make the right UX choices across their website.
This table breaks down the features that Zuko and Medallia share and where they differ.
Things Zuko Doesn’t do that Medallia Does
As mentioned above, Medallia has a suite of tools and functionality that Zuko does not offer. While Zuko has a deep focus on form optimization, Medallia can also sell you access to Session Replay, Heatmap and Customer Journey tools to give a broader UX overview across your whole digital estate on top of forms.
Zuko vs Medallia Pricing for Form Analytics
Medallia doesn't publish any of their pricing so it is hard for us to make a meaningful comparison. What we can say is that Zuko has scalable pricing that means it is an affordable option to track and optimize your forms whatever your budget.
Here's what our customers think
"I love what Medallia can bring us in terms of site insight. However, it was only when we added Zuko to our stack that we truly understood why users dropped out of our forms. By bringing both data sources together we were able to make continual improvements to our user experience and overall conversion rates."
Marketing Director, International Credit Card Business
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity
