Zuko Vs Microsoft Clarity for Form Analytics
We often get asked what Zuko Analytics can do that Microsoft Clarity can't.
The truth is that Zuko and Clarity are two separate, but complementary, tools. Clarity is a free, UX analytics platform that can uncover general user behaviour across your website. Zuko specialises in form analytics and optimization - data to make sure that your forms are the best they can be and to increase their completion rates.
To be clear: Microsoft Clarity does not offer form analytics as part of its feature set so, if you are looking at forms then Zuko is what you need to diagnose UX problems. Indeed, given the affordability of both tools, many businesses use them together to get a full picture of their website and its forms.
That said, we love a feature comparison table. Here is the comparison based on form analytics only but, it’s obviously pretty biased towards Zuko given that Clarity doesn't do form tracking at all!
Things Zuko Doesn’t do that Clarity Does
Clarity has a number of features that Zuko does not have (because we focus solely on forms) including heatmaps and scroll tracking. Both platforms offer session recording but Zuko's is filterable by form behaviour events such as abandonment point, error messages and field interactions.
Zuko vs Clarity Pricing for Form Analytics
As mentioned earlier, Clarity is generally free of charge although it does have a paid offering at an enterprise level. The free nature of the software means that customer service does not come as standard - you are left on your own to work out set-up and data interpretation. Although there is a subscription charge for Zuko, it comes with access to our award winning customer success team as standard - we'll make sure you are tracking correctly and help you build hypotheses to improve your form's UX.
Here's what our customers think
"We use Clarity and Zuko together. Clarity shows us what people are generally doing on the site whereas Zuko let's us really drill down to what is happening on our forms on a field-by-field basis. The combination is very powerful."
Product Manager, B2B SaaS Platform
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity
