Zuko highlights the steps where customers most often walk away - from product pages to discount field friction to failed submissions.

These insights help you know exactly where to focus your next UX, CRO, or merchandising improvements.

Most Shopify stores have no idea which validation errors, failed payments, or discount code issues scare customers away.

Zuko surfaces the most harmful friction points, such as invalid discount codes, phone or email entry failures and payment declines.

These are often the easiest conversion wins - but only if you know where they’re happening.