Zuko Vs Hotjar for Form Analytics
We sometimes get asked how Zuko Analytics compares to Insiteful, another piece of software that tracks user behaviour on forms. The fundamental difference between the two platforms is that Insiteful focuses on capturing the details of visitors to partially completed forms. This is then sent to the tracking company for sales and marketing purposes.
Zuko has been built to be GDPR compliant. Under GDPR, capturing people's personal details without their permission is not permitted so Zuko does not, and will never, offer partial lead capture. Instead, we provide anonymised behavioural tracking which allows businesses to understand where users are struggling on their forms so those UX issues can be fixed.
Insiteful does offer limited, basic, form analytics capabilities alongside lead capture. The full comparison is in the table below:
Things Zuko Doesn’t do that Insiteful Does
As outlined above, the key difference is that Insiteful majors on capturing a user's details if they don't successfully complete the tracked form. Zuko prides itself on data privacy, including GDPR compliance so we will never capture end-user personal details without their permission.
Zuko vs Insiteful Pricing for Form Analytics
Insiteful is fairly competitive, starting at $37 per month although the price ramps up quickly if you want all of their capabilities.
Here's what our customers think
"We work in a regulated industry and compliance with privacy regulation like GDPR is hugely important to us. That's why we use Zuko as we can be confident on how they handle end-user data.The privacy regulations we operate under mean that we could never use a partial lead capture tool like Insiteful."
Product Manager, Credit Card Company
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity
