Zuko Vs SessionCam for Form Analytics
Back in the day, whenever a business did an audit of software to improve their forms they would generally compare Zuko with SessionCam.
Now things are a little different. SessionCam isn’t really seen as an alternative to Zuko for form tracking, certainly when it comes to form analytics. SessionCam has been acquired by Glassbox so it is slowly being integrated into the Glassbox toolkit as part of a wider portfolio. Its days as a standalone brand are probably numbered.
Glassbox is actually a preferred partner of Zuko as our offerings combine so well. Many businesses combine both platforms to get the deepest insight possible on all parts of their website, including forms.
You can see how Zuko compares to the broader Glassbox offering here but the table showing the form capabilities of Sessioncam Vs Zuko is below:
Things Zuko Doesn’t do that SessionCam Does
SessionCam traditionally specialised in Session Replay so it is no surprise that they are very good at that. They also added conversion funnels and heatmaps to their offering. Zuko specialises "only" in forms so we have never provided that angle, preferring to be the undisputed best at one thing only (with specialised form analytics and dedicated Session Replay for forms).
Zuko vs SessionCam Pricing for Form Analytics
As far as we are aware, new customers cannot access SessionCam functionality only. You would now need to sign up for a Glassbox subscription which can be very competitive. With Zuko also being designed for businesses of all budget levels, many users will use both tools in combination.
Here's what our customers think
"We used to use Zuko and SessionCam together as they were the best at their respective specialisms. Since SessionCam moved over to Glassbox this hasn’t changed - we continue to use both to improve our user experience and conversion rates."
Web Manager, eCommerce brand
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity
