Track User Behaviour in Gravity Forms

How to add Zuko tracking to your Gravity Form

If you are using a Gravity Form on your site, you can use Zuko to analyse form performance, see where visitors are abandoning and understand what it is about your form that is making them leave before submitting. 

Here is a step-by-step guide to get Zuko set up on your Gravity Form. Please note that your WordPress account should allow you to add Custom HTML to deploy the Zuko tags to your page. 

Step 1 - add your form to Zuko

On your Zuko account, click on Add Form on the dashboard, and you will be directed to the page below: 

Zuko - Add Form Screen

Fill out your organisation details, the main contact, the label (how you would like the form to appear in Zuko), and the URL the form is hosted on. 

Step 2 - get your Zuko tracking codes

Zuko consists of an activity tracking tag and a completion tag. For more information about the Zuko tags, we have a separate in-depth guide to the tracking codes here.

You will find these code tags within theTracking Code page in your account, like the example below: 

Zuko Tracking Code Example

Step 3 - adding the Zuko codes to your form

You have a couple of options for adding the Zuko tracking codes to your Gravity Form. Most users use a tag manager to fire the tags onto your site, but you can also embed the codes directly into the HTML of the page itself. 

If you are using Google Tag Manager (GTM) to add Zuko to your site, WordPress have produced a handy guide to set up GTM on your WordPress website here 

The main principles are: 

Fire the activity code when the Gravity Form appears on your page. This is the Zuko tag that will track the interactions the user makes with your form. It contains a unique id, or ‘slug’, that will allow Zuko to track your form.

Fire the completion tag when you know that your Gravity Form has been successfully submitted- this is usually on a “Thank You” page or similar. This code also contains the form’s unique slug. 

If you wish to learn more about adding the tracking codes to your site, this is explained in more detail here 

If you need any further support or advice on getting Zuko set up on your Gravity Form, please contact and the team will be happy to assist you.

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