Zuko Vs VWO for Form Analytics
VWO (Visual Website Optimizer) is an octopus of a SaaS tool, curling its tentacles into many aspects of web optimization. From Voice of the Customer surveys to A/B testing, VWO tries to be all things to all businesses. VWO does offer analytics for simple forms as part of its package so we do get asked how Zuko compares.
As with any jack-of-all-trades tools, the answer is basically that Zuko is a scalpel of a tool that does one thing brilliantly (form analytics) whereas VWO tries to deliver many things on a more basic level. Your choice should come down to how important forms are to your business. If they are critical to your success you should be looking at using the best tool for the job (although you can of course use them together to take advantage of their respective strengths).
A full comparison of the two tools' form analytics capabilities are shown in the table below:
Things Zuko Doesn’t do that VWO Does
As a huge tool, VWO offers a lot of things that Zuko can't and won't offer as we focus solely on optimizing forms. These include features such as an A/B testing platform, heat maps, personalization, customer surveys and a visual editor.
Zuko will never claim to be able to compete with VWO on these types of services. What, we can do, is offer the best form analytics software in the market as we've spent over a decade focusing solely on that.
Zuko vs VWO Pricing for Form Analytics
With so many potential features and add-ons, working out VWO's pricing is an almost impossible job. Indeed, they won't even share prices on their website. What we do know though is that Zuko's pricing is transparent and can scale to meet the needs of any form whether the traffic is small or large.
Here's what our customers think
"I became tired of trying to force the VWO form analysis module to do what I wanted. It became an easy decision to use Zuko in conjunction with VWO so we truly know the best way to optimize our checkout."
Head of eCommerce, US retailer
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity
