Zuko Vs Mouseflow for Form Analytics
Zuko is a specialist form analytics platform built to deliver deep insights into online form behaviour - showing exactly how real users interact with every form and field to drive actionable improvements in conversion rates.
Sometimes Zuko is compared to Mouseflow, a broader behaviour analytics suite with with bolted on form analytics designed to help teams understand user interaction across the full website.
Whilst Mouseflow is a good budget option to get simple insights into overall website behaviour, if form optimization is your key focus then Zuko is the software you'll need to really understand how to improve form performance.
See the full form analytics comparison in the table below:
Things Zuko Doesn’t do that Mouseflow Does
Mouseflow has been designed to provide data about the whole of a website compared to Zuko which specialises at being the best at form analysis. This means that Mouseflow does have a number of interesting features that could help you improve form UX. These include heatmapping and journey analytics.
Zuko vs Mouseflow Pricing for Form Analytics
Mouseflow is positioned as a budget friendly alternative to its high cost competitors such as Contentsquare and Fullstory. It is true that headline prices are cheap but if you are interested in form analytics you need to look beyond that. Form analysis is only available in the more expensive Premium Package meaning that, at lower traffic levels, Zuko is clearly the cheaper option. Mouseflow also skimp on the customer service. Whilst Zuko's customer success team is accessible at all our pricing levels, Mouseflow restrict access only to their Enterprise customers meaning, unless you can afford an Enterprise contract, you are on your own if you went help with set-up or data interpretation.
Here's what our customers think
"Mouseflow was great as a starting point for us. As we realised how important our forms were though, it became clear we needed a specialist tool so we brought in Zuko to deepen the insights in that area."
Head of Customer Acquisition, Mid-sized UK Insurance Provider
"We have used the services of Zuko for the last 2 years and have benefited from their vast knowledge and experience in digital journey optimization. As a company they are very easy to work with and be connected to and we value the input they have given us when developing new digital journeys and enhancing our existing digital propositions."
Stephen Paton, Digital & Customer Experience Manager, Sainsbury's Bank
“Zuko has enabled us to improve visitor to conversion rates for a series of clients. An example of this is a website increasing their click to enquiry rate by 25% through form changes highlighted to us through Zuko as ‘sticking points’.”
Steve Tarbard, Owner, Beyondclicks.co.uk
"Zuko was a game changer for us. It was the only form analytics software we could find that tracks data from Pardot iFrames. The depth of the data is impressive and easy to digest. Their account reps are very responsive and helpful. Overall, a great experience."
Addison Witt, Digital Marketing Manager, Emplify
"The insights we gained from Zuko have been very helpful in pinpointing the issues we are having in our form, and the team has been very helpful in gathering those insights!"
Matthias Ferlings, Online Marketing Coordinator Web Analytics, Lebara
"We're a B2B lead generation business and our forms are critical to driving quality leads to our sales teams. Zuko is by far the best tool to analyse and optimise form flow in order to improve our conversion rates."
Bryan Hunter, Head of Digital Marking, The Instant Group
“Zuko made it possible for us gain further insight into the behaviour of consumers in our forms. This gave us a lot of valuable learnings and input for conversion optimization. It’s probably the quickest way to improve your conversions!"
Robert Veltkamp, Manager Online Marketing, via Bovag.nl
"Zuko helped us decide where to put our development efforts on at the most important part of our website: our checkout forms. The new and improved checkouts, based on many valuable usage insights from Zuko, are now being built by our front-end team."
Stefan Sleutjes, Digital Strategist, Verzekeruzelf.nl
"Formisimo's easy to implement tool enabled Udacity to easily identify the outages when customers fill out lead generation and check out forms.
Zuko rocks."
Scott Wilder, Global Head of Life Cycle and Growth Marketing, & Demand Gen , Udacity
