The Ultimate Form Optimization Blog

Insight and analysis from the Zuko team to improve your form and checkout conversion

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Which form fields cause the biggest UX problems?

Zuko benchmarking research showing which form fields have the highest abandonment rate?
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Research: Eye Tracking Employment Details Fields in Web Forms

A closer look at Santander, Halifax, Post Office and Little Loans webform analysis. Using sophisticated Eye Tracking technology, what can we learn from their mistakes?

Is a Single Page Form or Multi Step Form Better for Conversion?

An overview of the merits of single-step Vs multi-step form journeys plus advice on multi-step structures.

Should you use Captcha on your Web Forms? Let's look at the data

We look at the effects of using Captcha on your forms and the alternative systems you can use

How to Track Forms in Google Analytics (And Alternative Ways to Do it)

You can track forms in Google Analytics. But let's look at the complications and some alternative ways to get better form data.

Should you use “Confirm Password” on your forms?: A Case Study

We removed the requirement to confirm password on our form and increased conversion rates by 56%

Progress Bars in Online Forms - How to Get Them Right

How can you get progress bars right to help your customers complete their form-filling journey? Advice & tips from the Zuko team.

Research: Eye Tracking on Contact Details in Web Forms

What can eye tracking research tell us about best practice for requesting contact details in online forms?

The Difference Between Session Replay and Form Analytics - Pros and Cons

Deciding between session replay and form analytics tools? Check out our summary.

Eye Tracking Research: Date of Birth fields in Online Forms

What Real Eye Tracking Data Taught Us About Asking for Date of Birth Information in Web Forms.

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